Curious About Digital Marketing – Check This Out
- April 28, 2016
- Posted by: EduWings
- Category: Eduwings
Digital marketing is a term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert customer leads into actual customers and retain them.
• Promote brands
• Build preference,
• Engage with customers
• Increase sales
It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Why Digital Marketing?
Technology is opening up a world of possibilities previously unavailable to both marketers and consumers. Also, options and reach are hugely enhanced by e-commerce. Today, brands are utilizing digital touch points as channels in the marketing communications process, and shoppers are using them to their advantage along the entire pathway to purchase.
The world we live in today has become increasingly digital focused and is developing at a significantly fast rate. It is common now to have automatic access to digital devices and the internet due to the digital capabilities available which have completely changed the way in which society communicates and interacts.
The way in which digital marketing has developed since the 1990’s and 2000’s has dramatically changed the way brands and businesses can utilize technology and digital marketing to add value to their marketing efforts. The need to market a brand over the wide variety of technology devices available has become a challenge for brands however allows for more means to reach and influence customers and their engagement with a brand.
Opportunities For Job Seekers & Business Owners
“With both businesses and consumers increasingly shifting their focus to the digital medium, there will be 1.5 lakhs jobs available by 2016″ – Global Education Services
Being digitized is the new definition of being advanced skilled. These points would help you to know how helpful is Digital Marketing.
Everyday more companies are waking up to the fact that digital marketing is very important and is not optional strategy an in marketing anymore. They are catching up late, but they have to catchup, there is no other option.
This shift in marketing practice is giving rise to a huge opportunity in digital marketing Times of India had reported that Digital Marketing will create 1.5 Lakh jobs in India by 2016.
Ease of Access
A key objective is engaging digital marketing customers and allowing them to interact with the brand through servicing and delivery of digital media. Information is easy to access at a fast rate through the use of digital communications.
Users with access to internet can use many digital mediums, such as Facebook, YouTube, Forums, and Email etc. Through Digital communications it creates a Multi-communication channel where information can be quickly exchanged around the world by anyone without any regard to whom they are.
Social segregation plays no part through social mediums due to lack of face to face communication and information being wide spread instead of to a selective audience. This interactive nature allows consumers create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
By using internet platforms businesses can create competitive advantage through various means. To reach the maximum potential of Digital Marketing, firms use social media as its main tool to create a channel of information. Through this a business can create a system in which they are able to pinpoint behavioral patterns of clients and feedback on their needs. This means of content has shown to have a larger impingement on those who have a long standing relationship with the firm and with consumers who are relatively active social media users. Relative to this, creating a social media page will further increase relation quality between new consumers and existing consumers as well as consistent brand reinforcement therefore improving brand awareness resulting in a possible rise for consumers up the Brand Awareness Pyramid.
Although there may be inconstancy with product images maintaining a successful social media presence requires a business to be consistent in interactions through creating a two way feed of information firms consider their content based of the feedback received through this channel, this is a result of the environment being dynamic due to the global nature of the internet.
Effective use of digital marketing can result in relatively lowered costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
Brand awareness has been proven to work with more effectiveness in countries that are high in uncertainty avoidance, also these countries that have uncertainty avoidance. Social marketing works effectively. Yet brands must be careful not to be excessive on the use of this type of marketing, as well as solely relying on it as it may have implications that could negatively their image.
“EduWings Udaipur Offers Courses Of Digital Marketing”